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Intellectual Property

Protect Your Ideas

Your ideas matter, and we treat them like they do.

Guidant attorneys have worked with companies of all sizes to protect their most valuable asset: intellectual property (IP). In today’s highly competitive, interconnected business landscape, information moves at lightning speed, whether it’s between internal systems or with third-party vendors. While this creates ease in collaboration, it also creates some vulnerability for theft and misuse.

We can help you secure ownership of your IP, implement strategies for enforcement against infringement, and keep confidential information safe. We have successfully represented numerous clients across a multitude of industries with their  IP needs, including:

  • Trademarks
  • Copyrights
  • Trade secrets
  • Confidentiality
  • Licensing

The name really says it all: intellectual property refers to creations of the mind. This might include inventions, literary and artistic works, designs, symbols and names, and/or images used in commerce. Intellectual property attorneys oversee and legally enforce the rules associated with the rights to these works.

If a company or organization has a specific technique for improving its product or service, profitability, or efficiency – essentially, anything that creates a competitive edge – it could be considered a trade secret. It’s a rather broad concept: trade secrets cover anything from sales methods or consumer profiles to advertising and manufacturing techniques to recipes or secret formulas.

A trademark is any name, word, symbol, or combination of those that identifies a person’s goods or services and distinguishes them from the goods and services of another. Registering a trademark can help protect your company from infringement. Registering a trademark can also give you significant leverage when taking legal action against anyone that uses the same or similar trademark to grow or promote their business. Trademarks can also protect your brand from piracy. Slogans, fonts, colors, and even sounds can all be trademarked.

Copyright gives the creator of a work (such as inventions, technical solutions, or creative works) the exclusive right to reproduce the work, distribute the work, publicly perform or display the work, and control derivative works, usually for a limited time. This gives the creator the power to decide who, when, and under what circumstances their intellectual property is replicated or used.